New Brand: Gramicci

Some of us fondly remember the days before the label »streetwear« was plastered on everything some non-talented guy wanted to sell. Those are the days of Gramicci. The textbook evolution of what we are wearing today goes like this: Surfwear became Clubwear. Clubwear became Streetwear. Read Caiza’s musings about one of our newest brands at HHV and note down his personal recommendations.