What All Happened in 2024

HHV Clothing

To kick off the year and keep warm and dry in the remaining winter months we hosted our first event together with Arc’teryx. Entitled ‘From Forgotten Fabric to Daily Essential’ we worked with local seamstresses to turn disregarded Arc’teryx product into usable tote bags.

In early February, we visited the adidas archive in Herzogenaurach and did a deep dive into the world of terrace culture while learning about the silhouettes that make adidas what it is today.

As the snow thawed and the leafs began to grow, we took to the mountains of Saxony Switzerland for our first HHV: Out Of office production of the year. From a long trail run to summiting the peak of iconic rock formations. The crew capitalised on their chance to escape the city.

Following our trip to Japan in 2023 it was finally time for us to release our first collaboration sock. Together with ROTOTO we created two packs with designs inspired by the bloodlines of HHV, highlighting the local train lines and streets that make the daily commute to the store and office.

In May, we launched our most recent edition of Clique Click. Together with Philipp Gladsome we selected three images taken from a Shelter Boy music video. The collection was shot in South Africa and later released in store at HHV with a performance from Shelter Boy himself.

Continuing our partnership with Universal Works we created and launched a Kyoto Jacket. A long-sleeved black jacket and a short-sleeved blue jacket both featuring stitching exclusive to this collaboration. The collection was modeled by music producer Samon Kawamura who later curated a playlist for the launch party.

In July we returned to Japan for a further production with eye_C magazine. Heading out of Tokyo we took to neighbouring Yokohama to highlight some of our favourite styles and outfits in a more peaceful and serene backdrop.

Late August marked the launch of a new HHV format; City Stories. Where members of the team took to Lübeck to see what the city had to offer highlighting some of our contemporary fashion favourites.

It wasn’t long until we escaped the city again, in early September we took to the forests just outside of east Berlin with friends and family to put the new Keen & Gramicci product to the test.

Meanwhile up in northern Berlin we worked with Hoka to display and educate our consumer on the technology and thought process that goes into every Hoka shoe. With a morning shakeout run and a product talk, to never seen before silhouettes. We had something for everyone.

It’s time to renovate… these were words that didnt hit our ears lightly! With this being said we took the opportunity to open up an archive store in the heart of Berlin’s Mitte. From 7th – 14th of October we made sure our store customers wouldn’t miss us.

This next production had it all, from sunrise to sunset, from horses to cows. HHV Out Of Office: Garmisch Partenkirchen showed the best of what Germany has to offer as well as putting HHV products to the test.

On return to Berlin we decided we could not get enough of the trails and swiftly organised a train run together with ON. We collected our local running community and hit the trails before tucking in to nice warm food at he local town of Muggelheim.

Along with all of these events and activations we are super proud of all of the productions we completed throughout the year. Here are our top 3;

Beams Boy

Fred Perry – Get Ready

New Balance – 740

We cant talk about 2024 without mentioning HHV Looks! In total this consisted of 108 outfits across all 12 months!

As the year comes to a close we can only thank every individual who has attended one of our events, stepped into our store or viewed our website.

A big thank you from everyone at HHV!

Thank you 2024 lets see what happens next year…