{"id":10127,"date":"2023-04-28T10:00:46","date_gmt":"2023-04-28T08:00:46","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=10127"},"modified":"2024-02-22T13:03:33","modified_gmt":"2024-02-22T12:03:33","slug":"thisisneverthat","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/","title":{"rendered":"thisisneverthat for HHV"},"content":{"rendered":"<h1 id=\"thisisneverthat-for-hhv\" style=\"text-align: center;\">thisisneverthat for HHV<\/h1>\n<h2 id=\"thisisneverthat-is-channeling-global-street-culture-but-putting-korea-on-the-map\" style=\"text-align: center;\">thisisneverthat Is Channeling Global Street Culture, But Putting Korea on the Map<\/h2>\n<hr style=\"width: 100px; height: 0px; border: 3px solid; border-color: #000000;\" \/>\n<p style=\"text-align: center;\">Words: <a href=\"https:\/\/www.instagram.com\/c_danforth\/\" target=\"_blank\" rel=\"noopener\">Chris Danforth<\/a><\/p>\n<p>Over the last half-decade, the world has collectively been awakened to the quality of South Korea\u2019s creative output, whether that takes the form of K-Pop groups like BTS or BlackPink, award-winning films like Parasite, the country\u2019s unique and utterly delicious cuisine, or fashion brands such as ADERERROR, Gentle Monster, and Anderson Bell.<\/p>\n<p>One such name to have emerged from South Korea is <a href=\"https:\/\/www.hhv.de\/shop\/en\/thisisneverthat-hhv-clothing\/p:96mAzI\" target=\"_blank\" rel=\"noopener\">thisisneverthat<\/a>.<\/p>\n<p>The brand\u2019s technical-leaning designs are best known for infusing performance textiles like Pertex and GORE-TEX, helping thisisneverthat to gain favor with the G.O.R.P. community. In fact, thisisneverthat was one of a small number of brands to be approved for a GORE-TEX license, which came to fruition between 2019 and 2021, via a capsule collection of GORE-TEX INFINIUM and WINDSTOPPER designs. The label offsets its technical offerings with more Americana-centric classics like hoodies, varsity jackets, and even collaborations with cult jam band Grateful Dead, while classic logo T-shirts are also a staple of the brand\u2019s offerings.<\/p>\n<div data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/&quot;}' id='gallery-4' class='gallery galleryid-10127 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual02\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?fit=1200%2C1500&ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?resize=800%2C1000&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?resize=1160%2C1450&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?resize=320%2C400&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?resize=560%2C700&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?resize=640%2C800&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?resize=1120%2C1400&ssl=1 1120w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" data-attachment-id=\"10178\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual02\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?fit=1200%2C1500&ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"individual02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual02.jpg?fit=1160%2C1450&ssl=1\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual03\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?fit=1200%2C1500&ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?resize=800%2C1000&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?resize=1160%2C1450&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?resize=320%2C400&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?resize=560%2C700&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?resize=640%2C800&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?resize=1120%2C1400&ssl=1 1120w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" data-attachment-id=\"10179\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual03\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?fit=1200%2C1500&ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"individual03\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual03.jpg?fit=1160%2C1450&ssl=1\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Thisisneverthat was established in Seoul, South Korea in 2009, by three co-founders Nadan Cho, Jonkyu Choi, and Inwook Park. Having lived outside of Seoul, residing in cities like London and New York, the brand\u2019s co-founders were naturally drawn to creating an aesthetic that represents global streetwear aesthetics, and a design sense that is truly multicultural, rather than simply channeling a look and feel that would be defined by being from Seoul, or even from Asia. This is also reflected in the brand\u2019s visuals and editorials, which are often set around the world in cities like London and San Francisco, and inspired by vintage magazine editorials from the \u201880s and \u201890s.<\/p>\n<p>In fact, that brand\u2019s co-founders have echoed a sentiment that has been shared by other clothing designers who simply see their brand as a platform for expression. Art, music, and underground cultures from around the world all make their way into thisisneverthat\u2019s ethos, creating a brand that is a mixture of streetwear, workwear, and techwear.<\/p>\n<p>Speaking with <em><a href=\"https:\/\/fuckingyoung.es\/thisisneverthat-interview-nadan-jo\/\" target=\"_blank\" rel=\"noopener\">Fucking Young<\/a> <\/em>, Nadan Cho revealed the meaning behind the brand\u2019s name by noting, \u201cIn the early beginning everything I wanted was to create garments I would like to wear but later on, the identity of Thisisneverthat has evolved into a more complex idea. For me, the name denotes a transformation; the transformation of raw ideas into physical form and materials in an unconventional way.\u201d<\/p>\n<div data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/&quot;}' id='gallery-5' class='gallery galleryid-10127 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/1200x1500-a01\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?fit=1200%2C1500&ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?resize=800%2C1000&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?resize=1160%2C1450&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?resize=320%2C400&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?resize=560%2C700&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?resize=640%2C800&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?resize=1120%2C1400&ssl=1 1120w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" data-attachment-id=\"10173\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/1200x1500-a01\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?fit=1200%2C1500&ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1200\u00d71500-A01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A01.jpg?fit=1160%2C1450&ssl=1\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/1200x1500-a02\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?fit=1200%2C1500&ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?resize=800%2C1000&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?resize=1160%2C1450&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?resize=320%2C400&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?resize=560%2C700&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?resize=640%2C800&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?resize=1120%2C1400&ssl=1 1120w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" data-attachment-id=\"10174\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/1200x1500-a02\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?fit=1200%2C1500&ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1200\u00d71500-A02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/1200x1500-A02.jpg?fit=1160%2C1450&ssl=1\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>In the last 14 years since the brand was established, thisisneverthat has also made a footprint in the sneaker space, by collaborating with names like PUMA, Vans, Hoka, and New Balance. In 2002, thisisneverthat turned its attention to a pack of New Balance sneakers, including the techy 1906R and 2002R. Perhaps thisisneverthat\u2019s most favoured sneaker collaboration, the partnership\u2019s canny cross-breeding of technical runners and versatile but unique colorways also helped lift the profile of New Balance as well. Having worked with many of the world\u2019s biggest footwear brands, thisisneverthat has proven beyond a doubt that it deserves its place in the footwear world.<\/p>\n<div data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/&quot;}' id='gallery-6' class='gallery galleryid-10127 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual05\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?fit=1200%2C1500&ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?resize=800%2C1000&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?resize=1160%2C1450&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?resize=320%2C400&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?resize=560%2C700&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?resize=640%2C800&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?resize=1120%2C1400&ssl=1 1120w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" data-attachment-id=\"10181\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual05\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?fit=1200%2C1500&ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"individual05\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual05.jpg?fit=1160%2C1450&ssl=1\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual01\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?fit=1200%2C1500&ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?resize=800%2C1000&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?resize=1160%2C1450&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?resize=320%2C400&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?resize=560%2C700&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?resize=640%2C800&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?resize=1120%2C1400&ssl=1 1120w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" data-attachment-id=\"10177\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual01\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?fit=1200%2C1500&ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"individual01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual01.jpg?fit=1160%2C1450&ssl=1\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Thisisneverthat exists at the forefront of a new generation of creativity coming from South Korea. Fuelled by a booming tech and automotive industry including Samsung and Kia, the country\u2019s prosperity has allowed for a new wave of musicians, designers, and creatives who have a keen eye for trends, and who are making an outsized impact, relative to the country\u2019s size. Ultimately, thisisneverthat is opening doors for other Korean creatives as well, and helping to inspire future generations of Korean designers.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10186\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/thisisneverthat\/attachment\/individual07\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?fit=1200%2C1500&ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"individual07\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?fit=1160%2C1450&ssl=1\" class=\"alignnone size-large wp-image-10186\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?resize=1160%2C1450&ssl=1\" alt=\"\" width=\"1160\" height=\"1450\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?resize=1160%2C1450&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?resize=800%2C1000&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?resize=320%2C400&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?resize=560%2C700&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?resize=640%2C800&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?resize=1120%2C1400&ssl=1 1120w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2023\/04\/individual07.jpg?w=1200&ssl=1 1200w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p>The latest SS23 collection from<a href=\"https:\/\/www.hhv.de\/shop\/en\/thisisneverthat-hhv-clothing\/p:96mAzI\" target=\"_blank\" rel=\"noopener\">thisisneverthat<\/a> is available from HHV now.<\/p>\n<hr style=\"width: 100px; height: 0px; border: 0.5px solid; border-color: #000000;\" \/>\n<p style=\"text-align: center;\">Visuals: <a href=\"https:\/\/www.instagram.com\/robertobrundo\/\" target=\"_blank\" rel=\"noopener\">Roberto Brundo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Die s\u00fcdkoreanische Streetwear-Marke thisisneverthat wurde 2009 von den drei Gr\u00fcndern Cho Nadan, Choi Jonkyu und Park Inwook in Seoul ins Leben gerufen. Das Label gewann nicht nur in seiner Heimatstadt, sondern auch \u00fcber die Grenzen S\u00fcdkoreas an Beliebtheit. Die Kollektionen von thisisneverthat leben von uneingeschr\u00e4nkter Funktionalit\u00e4t in Kombination mit zeitlosen Schnitten und l\u00e4ssigen Designs.<\/div>\n","protected":false},"author":7,"featured_media":10176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1422],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-10127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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