{"id":12656,"date":"2024-07-01T10:43:26","date_gmt":"2024-07-01T08:43:26","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=12656"},"modified":"2024-07-17T11:46:05","modified_gmt":"2024-07-17T09:46:05","slug":"on-x-beams","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/allgemein-de\/on-x-beams\/","title":{"rendered":"On x BEAMS"},"content":{"rendered":"

On x BEAMS<\/h1>\n

A conversation with the team that made it all possible!<\/h2>\n
\n

\u2018When we say dream On, we actually deliver!\u2019<\/em><\/strong><\/p>\n

THE ROGER Pro BEAMS by On & BEAMS isn\u2019t just a product, it\u2019s personal! When the collaboration discussions began in October of 2022 On was looking to work with Japanese retailer, brand, collaborator and all round powerhouse BEAMS on a running silhouette\u2026<\/p>\n

During their first call it however became apparent BEAMS didn\u2019t see it like this. Only minutes into the call Shingo Arai was sharing a video he had received of Roger Federer himself spurring on his son and wishing him the best in his tennis efforts. Here it must be noted that Shingo himself was an elite tennis athlete.<\/p>\n

\u2018Shingo came with a dream, On was able to build that\u2019<\/em><\/strong><\/p>\n

\"\"<\/p>\n

As this conversation went on and it was defined that the collection would be based around THE ROGER Pro performance tennis shoe which was initially co-created by Roger himself. It wasn\u2019t long before he also joined in on this project making sure he was hands on and following each step and decision along the way.<\/p>\n

\u2018Roger is central to the whole project! Roger himself got to see the very first sample pair\u2019<\/em><\/strong><\/p>\n