Japan and fashion are a special mix. For one thing, the Land of the Rising Sun is known for its many design legends, brands and the Japanese love for worldwide and, above all, American streetwear. Secondly, Japanese masters therein achieve a level of quality unparalleled around the world. From brands like Bape, Neighbourhood, WTAPS and names such as Nigo and Hiroshi Fujiwara to Japanese craftmanship that always raise fashion and design to a new level. A denim from Japan is, just like a knife from Japan, of the highest calibre. The eye for detail that one finds in Japanese craftmanship runs through the country and all cultural and social goods as a common thread.<\/p>\n
What is simply a noodle soup in central Europe, the Japanese cook and refine on a level that has more to do with art than merely cooking. When a Japanese master embraces a task, then he or she takes it seriously. Quality, consistent quality and improvement are the focus of this way of thinking and profit is usually just an afterthought. Something must first be good before a Shokunin<\/em> \u2013 that is what the Japanese call the most accomplished of all masters \u2013 places his or her product on the market \u2013 filled in a soup bowl, arranged on clothing racks or lovingly pressed in a chef\u2019s hand. A Shokunin<\/em> can ultimately do anything from fashion to food \u2013 what counts is the quality and process.<\/p>\n In a fashion world dominated by fast fashion, where brand logos are poised above quality and what you wear today could be out again tomorrow, this high-quality approach seems almost out of place. Everything is fast-paced and who asks these days if something will still retain its value or function the day after tomorrow? But it is not that bleak, of course. Increasingly, people are asking themselves about the meaning and purpose, and, above all, the impact of this fast and resource intensive fashion world. Why not spend more money and keep an item for the next few years? And why not buy something straight away that has \u00bbMade-in-Japan\u00ab on the label. Yes, actually, why not?<\/p>\n
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