{"id":3219,"date":"2019-09-20T13:22:22","date_gmt":"2019-09-20T11:22:22","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=3219"},"modified":"2019-10-10T15:38:58","modified_gmt":"2019-10-10T13:38:58","slug":"new-brand-columbia-sportswear","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/features\/new-brand-columbia-sportswear\/","title":{"rendered":"New Brand: Columbia Sportswear"},"content":{"rendered":"

New Brand: Columbia Sportswear<\/h1>\n
\n

Words: Sebastian Nicu<\/a><\/em><\/p>\n

Columbia Sportswear<\/a> is as much a part of the urban streets of Berlin as it is of the hiking routes of the Italian Alps or the Bavarian ski slopes. Originally a small family owned business, the brand founded by German-born Paul Lamfrom is an immense power on the outdoor clothing market today. Shortly after Lamfrom and his wife fled from Nazi Germany to Portland in 1937, the married couple decided to buy a local hat distributor and named it the Columbia Hat Company, after the nearby Columbia River. Over the years, the family had more and more difficulties finding suppliers, so in 1960 they took a giant step that would later stir up the industry: The Columbia Hat Company became Columbia Sportswear and the family began producing and selling their own clothes.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

After the death of an important board member – the Lamfroms’ son-in-law suffered a heart attack – his surviving widow Gret Boyle and their son Timothy took over Columbia Sportswear and saved the company from bankruptcy. Even today – 81 years after its foundation – the mother-son team is still active in management positions and leads the company. Columbia is known above all for its outdoor and functional clothing, but since the norm-core hype is still omnipresent, the geography teachers\u2019 style can also frequently be spotted in the concrete jungle. So it’s best to deck out with the current collection right away, because fleece season is just around the corner. And who says that outdoor clothing only works outdoors? Exactly, nobody.<\/p>\n