{"id":3758,"date":"2020-02-27T12:43:13","date_gmt":"2020-02-27T11:43:13","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=3758"},"modified":"2020-07-24T00:07:42","modified_gmt":"2020-07-23T22:07:42","slug":"new-brand-armor-lux","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/features\/new-brand-armor-lux\/","title":{"rendered":"New Brand: Armor-Lux"},"content":{"rendered":"

New Brand: Armor-Lux<\/h1>\n

A Breton shirt is forever<\/h2>\n
\n

Text: Sebastian Nicu<\/a><\/em><\/p>\n

As I write these lines, I sit on the TGV back home from Paris wistfully. I dream of macarons and striped T-shirts as the family a few rows behind me loudly complains about their son being a fan of the 102 Boys. \u00bbI thought we\u2019d taught you a certain taste in music, Moritz\u00ab,\u00a0 Kirsten sighs and I can clearly feel that I\u2019ve arrived in Germany. I have just spent a few days in the French capital \u2013 solely for the purpose of doing a a proper research, of course. Where else would you get the right information about striped T-shirts? Well, 200 metres from my parents\u2019 house, there has been a little store selling nothing else but maritime shirts for as long as I can remember. But anyway, Paris is always worth a visit.<\/p>\n

Since 1938, the Armor-Lux brand has been part of the Bonneterie D\u2019Armor company in Brittany. Sacrebleu! That really is a long time. Isn\u2019t the worldwide demand for striped T-shirts slowly being satisfied after 82 years? Au contraire, mon fr\u00e8re! In short, no, it is not. The longer answer: The pieces are as beloved as croissants and baguettes. People can never have enough of them. So it\u2019s no wonder that celebrities like Pablo Picasso and James Dean became fans of la marini\u00e8re<\/em>, tricot ray\u00e9<\/em>, or pull marin<\/em>, as the shirts are often called. And let\u2019s face it, no matter how many times you copy the style, Armor-Lux remains unmatched. Magnifique.<\/p>\n

\"\"<\/p>\n

\"\" <\/a> <\/div> <\/div>
\"Bill <\/a> <\/div> <\/div> <\/div> <\/div>\n

But no less exciting as the list of Armor-Lux\u2019 customers (F. Scott Fitzgerald, Andy Warhol, Cary Grant among many others\u2026) is the history of the brand. Back in the day, the 31-year-old Swiss Walter Hubacher, who is of German origin, bet that he would succeed in selling high-quality underwear under the Armor Lux brand name on his own. When his dream finally came true after a bumpy start, Hubacher began to expand his range to include maritime sweaters. In doing so, he always dutifully adhered to the strict specifications that make a striped shirt a Breton shirt: The white stripes must be twice as wide as the blue ones. The round neckline and the ? sleeves are also essential.<\/p>\n

Today, numerous myths are entwined around Breton shirts. Do the 21 stripes stand for the 21 victories of Napoleon? Maybe. Does the design help finding sailors who have disembarked? Possibly. But one thing is certain: Armor-Lux shirts are always on point. Not only are they tr\u00e9s chic, their quality is also top notch. Why else would the French railway company SNCF and GeoPost have their uniforms produced by the brand?For the most part they are \u2013 how could it be otherwise \u2013 made in France. The smaller part is produced in their own factory in Madagascar, which again suits the maritime theme pretty well, if you ask me. You can really feel the love of detail with which the shirts are crafted in the production facilities. The high-quality cotton fabrics are dyed by Armor Lux before they are cut and sewn together manually<\/p>\n

Madonna<\/p>\n\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?fit=1160%2C735&ssl=1\" class=\"aligncenter wp-image-3776 size-large\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=1160%2C735&ssl=1\" alt=\"\" width=\"1160\" height=\"735\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=1160%2C735&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=800%2C507&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=1536%2C973&ssl=1 1536w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=320%2C203&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=560%2C355&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=1920%2C1216&ssl=1 1920w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=640%2C405&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=1120%2C710&ssl=1 1120w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?resize=1600%2C1014&ssl=1 1600w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_01_2000px.jpg?w=2000&ssl=1 2000w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/p>\n

Kurt Cobain<\/p>\n\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?fit=1160%2C735&ssl=1\" class=\"aligncenter wp-image-3778 size-large\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=1160%2C735&ssl=1\" alt=\"\" width=\"1160\" height=\"735\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=1160%2C735&ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=800%2C507&ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=1536%2C973&ssl=1 1536w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=320%2C203&ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=560%2C355&ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=1920%2C1216&ssl=1 1920w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=640%2C405&ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=1120%2C710&ssl=1 1120w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?resize=1600%2C1014&ssl=1 1600w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2020\/02\/armor_lux_journal_03.jpg?w=2000&ssl=1 2000w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/p>\n

\"\"<\/p>\n

No matter whether you\u2019re going to spend your summer on the coast of Southern France or on the bench in front of the Sp\u00e4ti in Friedrichshain, with these ace Armor-Lux shirts, you\u2019ll always look formidable. That\u2019s probably the only thing the family in my train compartment agrees on. So if all that rambling didn\u2019t convince you, we\u2019ve also done some doodles of famous people in Breton shirts for you.<\/p>\n

Discover Armor-Lux now at HHV:\u00a0 www.hhv.de\/shop\/en\/armor-lux-clothing-men\/<\/a><\/strong><\/p>\n

\u00a0<\/p>\n

Visual content: V.Raeter<\/a>\u00a0<\/em><\/p>\n

\u00a0","protected":false},"excerpt":{"rendered":"

Do the 21 stripes stand for the 21 victories of Napoleon? Maybe. Does the design help finding sailors who have disembarked? Possibly. But one thing is certain: Armor-Lux Breton shirts are always on point.<\/div>\n","protected":false},"author":7,"featured_media":3771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1371,1422],"tags":[1562,1403,1533],"powerkit_post_featured":[],"class_list":{"0":"post-3758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-features","8":"category-news","9":"tag-armor-lux","10":"tag-new-brand","11":"tag-sebastian-nicu"},"yoast_head":"\nNew 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