{"id":4199,"date":"2020-05-22T10:50:42","date_gmt":"2020-05-22T08:50:42","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=4199"},"modified":"2020-05-22T15:27:42","modified_gmt":"2020-05-22T13:27:42","slug":"new-brand-sun-buddies","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/features\/new-brand-sun-buddies\/","title":{"rendered":"New Brand: Sun Buddies"},"content":{"rendered":"

New Brand: Sun Buddies<\/h1>\n
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Words: Sebastian Nicu<\/a><\/em><\/p>\n

After a turbulent spring, we\u2019re slowly starting to experience a new kind of everyday life. Restaurants, caf\u00e9s and beer gardens are reopening, the sun shines in our faces and we have only two questions: How do we look cool while keeping our distance? How do we protect our sensitive little eyes, which have barely seen anything other than the inside of our apartments in the past weeks?<\/p>\n

A: Fly sunglasses
\nB: Disinfectants
\nC: Eye patches
\nD: What is sun?<\/p>\n

Of course, the correct answer is A. But with sunglasses, there is a fine line between geography teacher and PhD in Stylology. If you’re looking for inspiration, take a look at our friends in Sweden, because they can do much more than just hot dogs and shelves. Especially the\u00a0 brothers Hannes and Simon Hogeman show how important Sweden is for the European fashion scene. In 2006, together with their friends Bj\u00f6rn Lind\u00e9n and Jakob T\u00f6rnberg, the two of them founded Tr\u00e9s Bien<\/a>, a menswear store that tears down the borders between streetwear and high fashion. With stores in Malm\u00f6 and London, as well as their own fashion lines and collaborations, Tr\u00e9s Bien is now much more than just a clothing store.<\/p>\n

But dominating the Swedish fashion world was not enough for the collective. That’s why they founded Sun Buddies<\/a>, their own eyewear brand, in 2013. Inspired by the sunglasses worn by Bibi Andersson in Ingmar Bergman’s 1966 cult film Persona, it all started with TYPE 01. The four of them were uncompromising about their brand’s quality level: The handmade sunglasses came with the finest Carl Zeiss lenses. But it’s not just the quality of the products that impresses the fans, but also the funny stuff around them: Sun Buddies’ first campaign, for example, showed photos of their sunglasses crushed on the floor.<\/p>\n