Fj\u00e4llr\u00e4ven<\/a> is an outdoor brand known to city commuters for their iconic Kanken backpack or to the everyday wader or hunter for their G-1000 fabric. While they make an amazing backpack for everybody, they are arguably making some of the best outdoor gear there is on the market. Let\u2019s rephrase that by saying the G-1000 is arguably the only material that matters when it comes to the outdoor market. What makes this material so special is beeswax. A dense weave of recycled polyester and organic cotton is woven together, and a Greenland wax is used to treat the surface. The result is a substantially more durable material, allowing for many different benefits including ventilation, wind-resistance, as well as UV protection. The main difference with this material is that it must be treated with its special Greenland wax, like how Gore-Tex fabrics are meant to be maintained with water repellency sprays. The material was first launched by Fj\u00e4llr\u00e4ven in 1968 and it is the key to their success. A hardwearing material that is very difficult to compete with. Some of their most tried and tested products are their trousers. From the Keb trouser to their Vidda trouser, they are all designed with specific activities in mind, from trekking to mountaineering and hunting. Focusing on the placement of various kinds of G-1000 materials, along with the trouser design and articulation are why they are some of the most reliable pants for the outdoor community, and are truly appreciated as so. Their products and materials are tried and tested amongst the hardest wearing outdoor enthusiasts, and they are respected as one of the most reliable brands on the market.<\/p>\nThey continue to innovate and challenge themselves in everything they do, and this is where the new collection really speaks on their brand. SAMLAREN stands for \u00bbGatherer\u00ab in Swedish and that\u2019s exactly what they did. Gathering their leftover G-1000 material to reconstruct classic designs. A new collection focusing on sustainability and minimizing the carbon footprint, the entire collection is numbered and created in limited releases to focus on using up only the surplus material left behind from the past. The Samlaren collection is exciting as it includes the Kanken backpack as well as the Greenland jacket, two items that are iconic to the Fj\u00e4llr\u00e4ven brand. Rounding out the rest of the collection is a tote bag and a cap.<\/p>\n
What makes Fj\u00e4llr\u00e4ven so great is how understated they are. They don\u2019t try to be on trend. They value their product, they live by their product, and they continue to innovate their product. The brand focuses on both the practicalities of life with cognizant design, but also gives a durability to their products allowing for an extreme potential. You could use a Kanken backpack as a lunch bag, or as a keep all on an expedition. There\u2019s almost no in between and this is what we love about Fj\u00e4llr\u00e4ven. They have been hard at work over the years and deserve the recognition for having some of the best products on the outdoor market. Samlaren is a well thought out collection as it focuses on the pillars of the brand. It will be exciting to see how Fj\u00e4llr\u00e4ven moves into the future with this new collection. Innovation & design are important, sustainability is important, and this new collection embodies both for Fj\u00e4llr\u00e4ven.<\/p>\n