{"id":8427,"date":"2022-11-04T12:00:06","date_gmt":"2022-11-04T11:00:06","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=8427"},"modified":"2024-02-22T13:04:12","modified_gmt":"2024-02-22T12:04:12","slug":"and-wander","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/news\/and-wander\/","title":{"rendered":"and Wander, flying the flag for technical outdoors wear from day one"},"content":{"rendered":"

and Wander, flying the flag for technical outdoors wear from day one<\/h1>\n
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Words: Ali George Hinkins<\/a> <\/em><\/p>\n

One of the latest brands to be welcomed into HHV\u2019s arms, and Wander<\/a>, has been flying the flag for technical outdoor wear from day one, acknowledging some individuals’ need for function and form to coexist.<\/p>\n

The inception of the Japanese label, and Wander, can be traced back to 2011 when its founders, Keita Ikeuchi \/ Mihoko Mori, were unwholly satisfied with the lack of Japanese brands they saw during an outdoor escapade. Determined to put Japan at the forefront of technical outdoor design, especially as a domestic label, the ex-Issey Miyake designers decided to launch their own label which they would name and Wander – born from their desire to wander aimlessly and explore nature, as well as the parameters of design. With both Mori and Ikeuchi sharing a passion for nature and the endless possibilities it holds, it seemed like a natural progression for them to design clothing of their own that would function as they saw fit but, also, that suited their aesthetic desires.<\/p>\n