{"id":8835,"date":"2022-08-30T11:56:10","date_gmt":"2022-08-30T09:56:10","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=8835"},"modified":"2024-02-22T13:04:28","modified_gmt":"2024-02-22T12:04:28","slug":"oakley-technology-meets-design-innovation","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/news\/oakley-technology-meets-design-innovation\/","title":{"rendered":"Oakley &#8211; Technology meets design innovation"},"content":{"rendered":"<h1 id=\"oakley-technology-meets-design-innovation\" style=\"text-align: center;\">Oakley &#8211; Technology meets design innovation<\/h1>\n<hr style=\"width: 100px; height: 0px; border: 3px solid; border-color: #000000;\" \/>\n<p style=\"text-align: center;\">Words: <a href=\"https:\/\/www.instagram.com\/annibecker_\/?hl=de\" target=\"_blank\" rel=\"noopener\">Anne-Marie Becker<\/a><\/p>\n<p>Back in the early 90s, <a href=\"https:\/\/www.hhv.de\/shop\/en\/oakley-sunglasses\/p:V7XHBY\" target=\"_blank\" rel=\"noopener\">Oakley<\/a> sports sunglasses were not only the favourite accessory of athletes of all kinds but were also a popular statement piece for all fashion enthusiasts. Three decades later, we still can&#8217;t get enough of Oakley&#8217;s sleek sunglasses.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8859\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/oakley-technology-meets-design-innovation\/attachment\/hhv_oakley_edit_3\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?fit=3459%2C4507&amp;ssl=1\" data-orig-size=\"3459,4507\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1661623336&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"HHV_Oakley_Edit_3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?fit=1160%2C1511&amp;ssl=1\" class=\"alignnone size-large wp-image-8859\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=1160%2C1511&#038;ssl=1\" alt=\"\" width=\"1160\" height=\"1511\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=1160%2C1511&amp;ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=800%2C1042&amp;ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=1179%2C1536&amp;ssl=1 1179w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=1572%2C2048&amp;ssl=1 1572w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=320%2C417&amp;ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=560%2C730&amp;ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=1920%2C2502&amp;ssl=1 1920w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=2358%2C3072&amp;ssl=1 2358w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=3144%2C4096&amp;ssl=1 3144w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=640%2C834&amp;ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=1120%2C1459&amp;ssl=1 1120w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=1600%2C2085&amp;ssl=1 1600w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?resize=2320%2C3023&amp;ssl=1 2320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_3.jpg?w=3459&amp;ssl=1 3459w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p>Surprisingly, the American brand only started designing and selling sunglasses several years after its founding in 1975. It all started in James Jannards garage, where the founder of Oakley initially worked on grip bars for motocross motorcycles. He wanted to ensure enough grip so that they would not become slippery even in heavy rain. For this, he developed <em>Unobtainium<\/em>, a unique material that is synonymous with the typical Oakley grip and still used in the temples and the bridge of the sunglasses.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8860\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/oakley-technology-meets-design-innovation\/attachment\/hhv_oakley_edit_5\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?fit=1091%2C1364&amp;ssl=1\" data-orig-size=\"1091,1364\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1661623336&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"HHV_Oakley_Edit_5\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?fit=1091%2C1364&amp;ssl=1\" class=\"alignnone size-full wp-image-8860\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?resize=1091%2C1364&#038;ssl=1\" alt=\"\" width=\"1091\" height=\"1364\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?w=1091&amp;ssl=1 1091w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?resize=800%2C1000&amp;ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?resize=320%2C400&amp;ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?resize=560%2C700&amp;ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_5.jpg?resize=640%2C800&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><\/p>\n<p>What started out as a brand for motorcycle goggles and eyewear for skiing or cycling, evolved into an absolute fan favourite even outside of the realm of performance sports. The reason for Oakley&#8217;s success lies in its ability to combine unique and innovative designs with groundbreaking technologies. Thanks to <em>Oakley High Definition Optics\u00ae<\/em> technology, you&#8217;re always guaranteed uncompromising clarity and precise vision from all angles, regardless of whether you&#8217;re performing sports or going about your daily life.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8858\" data-permalink=\"https:\/\/hhv-journal.com\/en\/news\/oakley-technology-meets-design-innovation\/attachment\/hhv_oakley_edit_2\/\" data-orig-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?fit=3618%2C4714&amp;ssl=1\" data-orig-size=\"3618,4714\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1661623336&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"HHV_Oakley_Edit_2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?fit=1160%2C1511&amp;ssl=1\" class=\"alignnone size-large wp-image-8858\" src=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=1160%2C1511&#038;ssl=1\" alt=\"\" width=\"1160\" height=\"1511\" srcset=\"https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=1160%2C1511&amp;ssl=1 1160w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=800%2C1042&amp;ssl=1 800w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=1179%2C1536&amp;ssl=1 1179w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=1572%2C2048&amp;ssl=1 1572w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=320%2C417&amp;ssl=1 320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=560%2C730&amp;ssl=1 560w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=1920%2C2502&amp;ssl=1 1920w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=2358%2C3072&amp;ssl=1 2358w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=3144%2C4096&amp;ssl=1 3144w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=640%2C834&amp;ssl=1 640w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=1120%2C1459&amp;ssl=1 1120w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=1600%2C2085&amp;ssl=1 1600w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?resize=2320%2C3023&amp;ssl=1 2320w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?w=3618&amp;ssl=1 3618w, https:\/\/i0.wp.com\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/HHV_Oakley_Edit_2.jpg?w=3480&amp;ssl=1 3480w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p>Discover all <a href=\"https:\/\/www.hhv.de\/shop\/en\/oakley-sunglasses\/p:V7XHBY\" target=\"_blank\" rel=\"noopener\">Oakley eyewear<\/a> at HHV.","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">What started out as a brand for motorcycle goggles and eyewear for skiing or cycling, evolved into an absolute fan favourite even outside of the realm of performance sports. The reason for Oakley&#8217;s success lies in its ability to combine unique and innovative designs with groundbreaking technologies.<\/div>\n","protected":false},"author":7,"featured_media":8861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1422],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-8835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oakley - Technology meets design innovation | HHV Journal<\/title>\n<meta name=\"description\" content=\"Oakley - Technology meets design innovation News\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hhv-journal.com\/news\/oakley-technology-meets-design-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oakley - Technology meets design innovation | HHV Journal\" \/>\n<meta property=\"og:description\" content=\"Oakley - Technology meets design innovation News\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hhv-journal.com\/news\/oakley-technology-meets-design-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"HHV Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hhvurbanfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T09:56:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T12:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hhv-journal.com\/wp-content\/uploads\/2022\/08\/Journal-Titel_oakley.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"823\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Calum Andrews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hhvrecords\" \/>\n<meta name=\"twitter:site\" content=\"@hhvrecords\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Calum Andrews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hhv-journal.com\\\/news\\\/oakley-technology-meets-design-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hhv-journal.com\\\/news\\\/oakley-technology-meets-design-innovation\\\/\"},\"author\":{\"name\":\"Calum Andrews\",\"@id\":\"https:\\\/\\\/hhv-journal.com\\\/#\\\/schema\\\/person\\\/036110ee589d9cbf836f433ba747f6b7\"},\"headline\":\"Oakley &#8211; 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