{"id":8999,"date":"2022-10-17T15:42:59","date_gmt":"2022-10-17T13:42:59","guid":{"rendered":"https:\/\/hhv-journal.com\/?p=8999"},"modified":"2022-10-24T17:31:57","modified_gmt":"2022-10-24T15:31:57","slug":"paraboot-mother-natures-premium-side","status":"publish","type":"post","link":"https:\/\/hhv-journal.com\/en\/stories\/paraboot-mother-natures-premium-side\/","title":{"rendered":"Paraboot – Mother Nature\u2019s Premium Side"},"content":{"rendered":"

Paraboot – Mother Nature\u2019s Premium Side<\/h1>\n
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Text: <\/em>Tommy Corlito<\/a><\/p>\n

If we\u2019re going to do this properly, then we ask that you join HHV at the heart of late nineteenth century Izeaux as we explore the forgotten past of Alps-born footwear brand, Paraboot<\/a>. Paraboot was launched with the sole purpose of improving everyday wear for those addicted to Mother Nature\u2019s premium side – stylised explorers amidst concrete jungles.<\/p>\n

It\u2019s 1878, we\u2019re sat beside R\u00e9my-Alexis Richard as he sets to work on cutting leather panels within a small Alpine-based shoe factory. Upon realising that city-based clients were actually earning more than his seniors, R\u00e9my set his sights on Paris – posing as a \u2018factory agent\u2019 whilst pitching portfolio sketches of his own.<\/p>\n

With all great hero-stories comes success – R\u00e9my\u2019s plan worked! Soon, his first designs would hit production.<\/p>\n

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One bout of victory inspired another, in 1908 he began hiring staff to sustain internal growth.<\/p>\n

Two years later, R\u00e9my met and married a certain Juliette Pontvert via one of this many agents – in fact, it just so happened that Miss Pontvert derived from a wealthy family in Grand-Ouest, Sarthe. Juliette supported R\u00e9my\u2019s growth with dowry funding, laying foundations for progression as a collection of high-end shoes beneath the \u201cChaussures Extra\u201d tagline emerged, growing in popularity during War-time and carrying momentum post-conflict.
\nFrom a fresh warehouse vantage point in close proximity to Les Halles market, R\u00e9my could hone in on department stores, small boutiques and those aware of his footwear excellence.<\/p>\n

Soon enough, factory number one was purchased in Izeaux and the \u201cGalibier\u201d trademark registered two years beyond that.<\/p>\n

R\u00e9my\u2019s craving for progress took him into all new territory, exploring areas void of his native French-tongue by honing in on trends that gripped the United States of America. It was from American streets that Paraboot adopted rubberised layering, adding a water-tight element to what was already a well-rounded canvas – extending practical reach from the many, to the masses.<\/p>\n