HHV & HOKA
INNOVATION REIMAGINED
Over the weekend HHV & Hoka came together to present Innovation Reimagined. Hoka is a footwear brand known for its innovative approach to performance shoes, particularly designed for enhanced cushioning and stability. The ‘final product’ comprises several unique but key items, the DNA of the product.
From different foams, sole units, and carbon plates, not to mention the external upper design Hoka has innovated and imagined everything, just to do it all again and make it better! Hoka’s philosophy, “Fly Human Fly,” embodies its mission to inspire individuals!
Along with a showcase of unreleased products the exhibition touched on the history of Hoka and hosted a run through Berlin.
Until next time…
