We Set Records

adidas Event Recap

Among all of the marathon madness that was last week, adidas invited us to the introduction of their new training shoe, the adizero EVO SL. We received a guided tour of the event space learning about the history of the adizero technology and some of the world record feats that previous silhouettes had set.

From the introduction of the now well-known boost technology and carbon-plated shoes, this also included the adizero Adios OG, which featured in the world record Berlin Marathon in 2008.

Not only do cheering zones act as the soundtrack to all of the races worldwide but music plays a big part! Record for Record… for every year that an adidas athlete broke a marathon world record HHV offered a vinyl record pairing in their pop-up space.