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New Brand

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New Brand: Armor-Lux

  • Thursday February 27th, 2020
Do the 21 stripes stand for the 21 victories of Napoleon? Maybe. Does the design help finding sailors who have disembarked? Possibly. But one thing is certain: Armor-Lux Breton shirts are always on point.
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New Brand: Colorful Standard

  • Friday February 14th, 2020
»Buy less but buy better« – Dedicated to simplicity and striking colour, Colorful Standard creates crisp, uncomplicated design classics for everyday pleasures, Made in Portugal from 100% organic materials. The clothing of the future.
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New Brand: Columbia Sportswear

  • Friday September 20th, 2019
It’s time to deck out with the current Columbia collection right away, because fleece season is upon us. And who says that outdoor clothing only works outdoors? Exactly, nobody.
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New Brand: ALIS

  • Friday August 30th, 2019
Especially younger generations might ask themselves the question: Who the fuck is ALIS? Another Instagram brand with the uncreative idea to write its name in a red box in italic letters? Not at all.
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New Brand: TAIKAN

  • Tuesday May 21st, 2019
Minimal design / loud message – In addition to the commonly known bag styles such as backpacks, hip bags, duffel bags and tote bags, our new brand TAIKAN has been taking care of one particular important accessories trend: The Sacoche Bag.
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New Brand: Ben Davis

  • Friday May 10th, 2019
The road through the history and the cultural heritage of this through and through traditional American brand can hardly be walked without coming across influential people and cultural movements that have shaped not only the streetwear world, but all of us.
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New Brand: Stan Ray

  • Wednesday March 13th, 2019
If encyclopedias were still relevant, we could use this pretty sentence: When looking up the term American Workwear  in an encyclopedia, you will find Stan Ray’s logo.
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