What All Happened in 2025

HHV Clothing

This year started with an invite to explore! Highlighting some of our favourite GORE-TEX-adorned brands, we headed to the Scottish Highlands to put the products to the test and get a taste of the fresh pine air. Upon our return, we showcased each product, accompanied by imagery of the trip, at a Wash & Care event in partnership with GORE-TEX.

As we returned to Germany, some of our marketing team met with Leipzig locals Willy Iffland and Philipp Gladsome, who took to the streets with a curated selection of contemporary brands and outfits to see what Berlin’s neighbouring city had to offer.

As the Berlin Half Marathon in April rolled around, we all had a touch of running fever with members of our team taking part in their first ever race. Here we worked with adidas on their ever-popular EVO SL shoe.

Post race, it was only right for us to race up something a little more classic. After a short flight across the Alps, our team was able to meet and visit the team at Paraboot in France and do a deep dive into how each shoe is made. Can you believe it takes 150 individual steps to make 1 shoe?

Another important date (or better said ‘day’) in our marketing calendar is the New Balance Grey Days. This year, we worked with designer Max Boss to create a one-of-a-kind platform to display this year’s highlighted silhouettes, the 740 & 204.

Summer was just around the corner, and it was once again time to escape the city. Together with photographers Sascha Priesters and Mario Stumpf, we took the long train south to the Bodensee to explore the alpine rivers and dense forests while wearing products designed for the wilderness.

As was the scenery down south, so was our next event, which we celebrated together with adidas. A Life is Beautiful Listening Event in the north of Berlin, where we invited friends and family of HHV to sit back, grab a drink, and relax while The Alchemist, 2 Chains & Larry June exclusive HHV record played.

Running fever was back in full swing as the Berlin Marathon rolled around; however, our focus was on recovery. Together with creative agency NetworkNetwork and Hoka we invited runners of all abilities to come and take part in a workshop where ideas, tips, and tricks were shared around recovery.

Throughout the year, we are always happy to welcome new brands to our portfolio. This one is special. On a recent trip to Japan we were able to visit the Regal factory, learn more about the people and place that make Regal everything it is today. Keep an eye out for something special together with Regal in 2026…

To close off the year we jumped on a bus and headed west to Grunewald with On to explore the frosted trails and the sunlight piercing the trails while wear testing the Cloudultra 3.