The road through the history and the cultural heritage of this through and through traditional American brand can hardly be walked without coming across influential people and cultural movements that have shaped not only the streetwear world, but all of us.
We would like to introduce you to a special brand, master-piece. Founded 25 years ago, the Japanese brand embodies the Shokunin spirit like almost no other.
In our editorial for the New Balance 990_V5, the playfulness of youth culture meets what could possibly be the epitome of a decent age-related midlife crisis: minigolf.
Vacation shirts a.k.a. Hawaiian shirts have always been celebrated as the epitome of casualness and individuality and of course, holiday mood.
We’ve handpicked some cherries of the current season and played with trends like vacation shirts, workwear & military styles, earthy tones vs. pastel and neon hues, while adding a few classics and functional details.
Mysterious places that tell tales from the past are unfortunately increasingly difficult to find in times of large-scale investment in Berlin. One needs to look very closely.
The brand from Ventura, California stands for completely different values, a different philosophy and a different world view. The focus is not on fashion or trends.
Fifties Americana. Dinosaur. Rasta symbols. B-boy aesthetic. What kind of mix is that? How does that sound on paper? Absolutely irrelevant. Because it is not found on paper but on a T-shirt.