HHV for adidas EVO SL: Where Innovation Breaks Ground
HHV for adidas EVO SL Where Innovation Breaks Ground On a recent trip to the adidas Global HQ in Herzogenaurach, we sat down with Simon Lockett, the Category Director of…
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BMW Berlin Marathon
BMW Berlin Marathon 50 Years Later Before the gun goes off in Berlin let us jump back to where it all started, estimated to have occurred in 490 BC. The…
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3 Stripes, 2 Teams, 1 Winner
3 Stripes, 2 Teams, 1 Winner UEFA Euros 2024 It all happening this summer, from the Paris Olympics to the UEFA Euros 2024 football tournament we knew we had to…
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From Forrest Hills to Terraced Stadiums
From Forrest Hills to Terraced Stadiums The Rise of adidas in Terrace Culture We have all heard the term ‘Terrace Culture’ but what really is it and where does it…
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Putting Pen to Paper with Elif
Putting Pen to Paper with Elif adidas Terrace icons Re-Imagined HHV recently teamed up with adidas to celebrate the iconic adidas Terrace line-up. Enlisting the talent of Elif, a gifted…
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Ich Bin Ein Berliner: A History Lesson on the adidas Berlin
Welcome home, adidas Berlin. As part of the iconic adidas City Series, the adidas Berlin returns in its classic navy blue colorway. With a simple design and low profile, the adidas Berlin, like all the other models out of the City Series, pays homage to one of Europe’s most beautiful cities.
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adidas Forum 84 Low – The Triumphant Return of an Icon
»A lot can be screwed up when re-launching a sneaker, especially when the model is quite old. But sometimes it does work out, as adidas has proved with the latest adidas Rivalry and again impressively with this 2021 retro version of the adidas Forum 84.« Ernie Beckmann, our go-to historian on sneaker culture, takes a very close look at the Forum 84 retro and offers educational insights on the shoe’s history
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Functionality and Safety – Into Nature with adidas TERREX
Ernie Beckmann takes a look at the origin and the products of the adidas TERREX line. The adidas outdoor segment started back in the 1970s and none other than Reinhold Messner helped adidas to develop the first untypically super-light and therefore very fast hiking boot, which he was to wear on his first ascent of Mount Everest. Since then, the TERREX collections offer everything that makes outdoor enthusiasts and fashion nerds alike happy.
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»The adidas Archive. The Footwear Collection«
A great cross-section of almost 100 years of Dassler sports shoe history is shown, which not only thrills adidas lovers, but everyone with an interest in sports culture, company history and beautiful design.
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