adidas Archives | HHV Journal

»A lot can be screwed up when re-launching a sneaker, especially when the model is quite old. But sometimes it does work out, as adidas has proved with the latest adidas Rivalry and again impressively with this 2021 retro version of the adidas Forum 84.« Ernie Beckmann, our go-to historian on sneaker culture, takes a very close look at the Forum 84 retro and offers educational insights on the shoe’s history

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Functionality and Safety – Into Nature with adidas TERREX

Wednesday December 9th, 2020

Ernie Beckmann takes a look at the origin and the products of the adidas TERREX line. The adidas outdoor segment started back in the 1970s and none other than Reinhold Messner helped adidas to develop the first untypically super-light and therefore very fast hiking boot, which he was to wear on his first ascent of Mount Everest. Since then, the TERREX collections offer everything that makes outdoor enthusiasts and fashion nerds alike happy.

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»The adidas Archive. The Footwear Collection«

Monday June 8th, 2020

A great cross-section of almost 100 years of Dassler sports shoe history is shown, which not only thrills adidas lovers, but everyone with an interest in sports culture, company history and beautiful design.

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adidas »Home of Classics«

Friday May 31st, 2019

In adidas’ new »Home of Classics« collection, ten of the most timeless silhouettes the brand has ever released come in a radiantly clean all white.