brand feature Archives

Ernie Beckmann takes a look at the origin and the products of the adidas TERREX line. The adidas outdoor segment started back in the 1970s and none other than Reinhold Messner helped adidas to develop the first untypically super-light and therefore very fast hiking boot, which he was to wear on his first ascent of Mount Everest. Since then, the TERREX collections offer everything that makes outdoor enthusiasts and fashion nerds alike happy.

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»Noasobi« and the Affluence of Nature – In Conversation With Lisa Yamai of Snow Peak

Friday December 4th, 2020

To get a better understanding of the Snow Peak ethos, Adrian Bianco sat down with Lisa Yamai, CEO of Snow Peak, and discussed how outdoor gear can be fashionable, her role in the Yamai legacy and how we all could learn from the Japanese principle of »Noasobi« – the art of coexisting with nature outside while embracing one’s own nature within.

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HHV Classics Collection

Thursday October 29th, 2020

Made in Portugal from 100% GOTS-approved organic cotton from controlled ecological cultivation, the HHV Classics Collection consists of timeless classics that don’t follow any trends or hypes. Each product is the best version of itself – durable, well-made basics that can find a place in any wardrobe.

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New Brand: Danner

Wednesday October 28th, 2020

Charles Danner had a vision: making shoes for all those who want to go new, undiscovered paths. The perfect shoes for adventurers. That’s why he founded his own company, Danner Boots, in 1932 in the little logging town of Chippewa Falls, Wisconsin, USA. Because solid footwear doesn’t need a fancy name.

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New Brand: Sun Buddies

Friday May 22nd, 2020

What do Ingmar Bergman, Stüssy and Dover Street Market have in common? Swedish eyewear brand Sun Buddies proves that pop culture and design language from past decades absolutely meet the current zeitgeist.

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New Brand: Universal Works

Thursday May 14th, 2020

David Keyte, the man behind Universal Works, answers a few probing questions from Caiza about the origins and philosophy of his brand. It’s all about music, fashion, collabs, dock shoes and more.

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Battenwear – Timeless Functionality and Dedication

Friday March 13th, 2020

Functional wear, American Vintage and outdoor fashion, Japan and California – Battenwear is a perfect blend of quite a number of references and details which make this brand one of the most interesting insider tips on the current market.

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Birkenstock – Welcome to the Post Sneaker World

Thursday October 10th, 2019

The Post Sneaker World is upon us and I’m decked out with my Birkies. I love each and every one of my SB Dunks, my AM90s in my apartment, but my heart truly belongs to Birkenstocks.

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New Brand: Columbia Sportswear

Friday September 20th, 2019

It’s time to deck out with the current Columbia collection right away, because fleece season is upon us. And who says that outdoor clothing only works outdoors? Exactly, nobody.

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New Brand: ALIS

Friday August 30th, 2019

Especially younger generations might ask themselves the question: Who the fuck is ALIS? Another Instagram brand with the uncreative idea to write its name in a red box in italic letters? Not at all.