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Ernie Beckmann

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Functionality and Safety – Into Nature with adidas TERREX

  • Wednesday December 9th, 2020
Ernie Beckmann takes a look at the origin and the products of the adidas TERREX line. The adidas outdoor segment started back in the 1970s and none other than Reinhold Messner helped adidas to develop the first untypically super-light and therefore very fast hiking boot, which he was to wear on his first ascent of Mount Everest. Since then, the TERREX collections offer everything that makes outdoor enthusiasts and fashion nerds alike happy.
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»The adidas Archive. The Footwear Collection«

  • Monday June 8th, 2020
A great cross-section of almost 100 years of Dassler sports shoe history is shown, which not only thrills adidas lovers, but everyone with an interest in sports culture, company history and beautiful design.
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