UK Streetwear Brand Magic Castles is Channeling the Aesthetics of Sound
The UK brand Magic Castles is first and foremost an expression of musical aesthetics sourced from promotional materials like ‘zines and more.
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New Brand
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Northeastern-Inspired Menswear Brand Corridor is the New Americana
Corridor was established in 2013 in New York City by Maryland-born Dan Snyder. From the brand’s Nolita, New York City headquarters, Corridor has spent ten years honing its aesthetic of city-prep sensibilities mixed with Northeastern aesthetics.
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The Rise of an African inspired Streetwear Brand
Daily Paper was founded by Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsin in 2008. They had known each other since childhood and shared a passion for fashion, music, art and culture. To give their passion a canvas, they created their own platform in form of a blog where they wrote and reported about things they like.
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New Brand: Arc’teryx
Canadian outerwear brand Arc’teryx is world famous for its best-in-class mountaineering gear. To better understand the brand, we look at five highlights from the Arc’teryx catalog, including shell jackets, mid-layers, and backpacks.
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New Brand: Polo Ralph Lauren
But wait: why did members of these rough subcultures want to dress like their nemesis? It’s simple: Ralph Lauren succeeded in selling a lifestyle. His motifs symbolized the American Dream. USA flags, nautical symbols, cute little bears and vacation motifs as far as the eye can see. And on top of that, his collections were already loud enough to appeal to the great rappers from New York.
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NEW BRAND: Norse Projects
The whole inception of Norse Projects and the meeting of its three founders is surprisingly organic, and it would not have been possible without a deep appreciation of streetwear and skateboarding culture. In 2004, three friends – Tobia Sloth, Anton Juul and Mikkel Grønnebæk – combined their shared love of streetwear and fused that into a gallery and retail space that captured the spirit of Nordic functionalism and a refined palette.
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New Brand: Maharishi
Named after a Sanskrit word meaning »Great Seer« the Maharishi brand is centered around Blechman’s fascination with and exploration of vintage as a whole, but more specifically military-inspired apparel, and camouflage. »The brand’s DNA is all about playing with opposites such as life and death, east and west, camouflage and high visibility, peace and military«
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New Brand: OrSlow
Despite only being around for 16 years, OrSlow draws on centuries’ worth of Japanese craftsmanship whilst combining age-old techniques of manufacturing with modern fabrics and vintage styles. What Ichiro Nakatsu’s label does is special and a rare sight in today’s fast-paced industry where emphasis is placed upon a ruthless calendar that brands are pressured to adhere to.
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New Brand: Baracuta
»The Harrington jacket – the classic among the classics. Everyone knows it, even if not everyone knows the exact name. Or the name of the manufacturer. Next to fish & chips and monarchy, Baracuta’s G9 jacket is definitely one of England’s most important cultural outpourings.« Sebastian Nicu takes a look at this iconic menswear staple, accompanied by our little roundup of famous people wearing G9s.
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New Brand: Novesta
»No unnecessary gimmicks. No big logos. No need to brag, when you are already the best.« Read Caizas musings on Novesta, a brand with a rich history that stands for quality craftsmanship, sustainability and timeless style.
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