New Brand Archives | HHV Journal

Canadian outerwear brand Arc’teryx is world famous for its best-in-class mountaineering gear. To better understand the brand, we look at five highlights from the Arc’teryx catalog, including shell jackets, mid-layers, and backpacks.

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New Brand: Polo Ralph Lauren

Friday October 29th, 2021

But wait: why did members of these rough subcultures want to dress like their nemesis? It’s simple: Ralph Lauren succeeded in selling a lifestyle. His motifs symbolized the American Dream. USA flags, nautical symbols, cute little bears and vacation motifs as far as the eye can see. And on top of that, his collections were already loud enough to appeal to the great rappers from New York.

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NEW BRAND: Norse Projects

Saturday October 9th, 2021

The whole inception of Norse Projects and the meeting of its three founders is surprisingly organic, and it would not have been possible without a deep appreciation of streetwear and skateboarding culture. In 2004, three friends – Tobia Sloth, Anton Juul and Mikkel Grønnebæk – combined their shared love of streetwear and fused that into a gallery and retail space that captured the spirit of Nordic functionalism and a refined palette.

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New Brand: Maharishi

Friday September 24th, 2021

Named after a Sanskrit word meaning »Great Seer« the Maharishi brand is centered around Blechman’s fascination with and exploration of vintage as a whole, but more specifically military-inspired apparel, and camouflage. »The brand’s DNA is all about playing with opposites such as life and death, east and west, camouflage and high visibility, peace and military«

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New Brand: OrSlow

Thursday June 3rd, 2021

Despite only being around for 16 years, OrSlow draws on centuries’ worth of Japanese craftsmanship whilst combining age-old techniques of manufacturing with modern fabrics and vintage styles. What Ichiro Nakatsu’s label does is special and a rare sight in today’s fast-paced industry where emphasis is placed upon a ruthless calendar that brands are pressured to adhere to.

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New Brand: Baracuta

Wednesday May 12th, 2021

»The Harrington jacket – the classic among the classics. Everyone knows it, even if not everyone knows the exact name. Or the name of the manufacturer. Next to fish & chips and monarchy, Baracuta’s G9 jacket is definitely one of England’s most important cultural outpourings.« Sebastian Nicu takes a look at this iconic menswear staple, accompanied by our little roundup of famous people wearing G9s.

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New Brand: Novesta

Tuesday May 4th, 2021

»No unnecessary gimmicks. No big logos. No need to brag, when you are already the best.« Read Caizas musings on Novesta, a brand with a rich history that stands for quality craftsmanship, sustainability and timeless style.

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New Brand: Autry

Tuesday March 23rd, 2021

Autry is not a new born star in sneaker heaven. We’re taking a closer look at the origin of the brand as well as their current SS ‘21 collection. The signature model Medalist is a real everyday shoe, in the truest sense of the word because it convinces with clean design and comfort. Ernie Beckmann delivers a proper introduction to the latest addition to our footwear brand range.

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New Brand: Levi’s Vintage Clothing

Monday March 8th, 2021

Levi’s Vintage Clothing selectively recreates, reimagines and reinvigorates historical classics from the Levi Strauss & Co. archive into contemporary context. This season’s »Loose Fix« collection revels in the loved-up, ecstatic, mid-to-late 80s acid house explosion inspired by the house and techno sounds of the Chicago and Detroit underground that infiltrated Manchester clubs in the mid-80s.

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New Brand: Gramicci

Thursday January 14th, 2021

Some of us fondly remember the days before the label »streetwear« was plastered on everything some non-talented guy wanted to sell. Those are the days of Gramicci. The textbook evolution of what we are wearing today goes like this: Surfwear became Clubwear. Clubwear became Streetwear. Read Caiza’s musings about one of our newest brands at HHV and note down his personal recommendations.