New Brand Archives | HHV Journal

For more than 100 years, the brand from Finland has been active in the sports industry. Not only did they make the first pair of shoes with a three stripes logo, they actually deserve the credit for the first AirCushioning ever. Honour to whom honour is due.

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New Brand: SAYE

Wednesday August 5th, 2020

The times when organic, sustainable fashion had to be ugly are finally over. After a successful crowdfunding campaign, the team behind SAYE launched a line of timeless sneakers that will make every country boy’s mouth water. The terms recycling, upcycling and organic are not just random marketing phrases for the people behind SAYE, but rather the foundation of their brand.

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New Brand: Stepney Workers Club

Thursday July 23rd, 2020

The latest addition to our footwear brand range is Stepney Workers Club (S.W.C.), coming straight out of London’s working-class district Hackney. Thus the visible inspiration from subcultures such as punk, skateboarding and many more is no accident.

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New Brand: Sun Buddies

Friday May 22nd, 2020

What do Ingmar Bergman, Stüssy and Dover Street Market have in common? Swedish eyewear brand Sun Buddies proves that pop culture and design language from past decades absolutely meet the current zeitgeist.

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New Brand: Universal Works

Thursday May 14th, 2020

David Keyte, the man behind Universal Works, answers a few probing questions from Caiza about the origins and philosophy of his brand. It’s all about music, fashion, collabs, dock shoes and more.

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New Brand: KAVU

Thursday May 7th, 2020

Barry Barr’s infamous Strapcap got the KAVU ball rolling in Seattle back in 1993. Yes, Seattle in the 90s was not all about grunge. Read more about this new brand at HHV.

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New Brand: Armor-Lux

Thursday February 27th, 2020

Do the 21 stripes stand for the 21 victories of Napoleon? Maybe. Does the design help finding sailors who have disembarked? Possibly. But one thing is certain: Armor-Lux Breton shirts are always on point.

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New Brand: Colorful Standard

Friday February 14th, 2020

»Buy less but buy better« – Dedicated to simplicity and striking colour, Colorful Standard creates crisp, uncomplicated design classics for everyday pleasures, Made in Portugal from 100% organic materials. The clothing of the future.

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New Brand: Columbia Sportswear

Friday September 20th, 2019

It’s time to deck out with the current Columbia collection right away, because fleece season is upon us. And who says that outdoor clothing only works outdoors? Exactly, nobody.

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New Brand: ALIS

Friday August 30th, 2019

Especially younger generations might ask themselves the question: Who the fuck is ALIS? Another Instagram brand with the uncreative idea to write its name in a red box in italic letters? Not at all.