»Noasobi« and the Affluence of Nature – In Conversation With Lisa Yamai of Snow Peak
To get a better understanding of the Snow Peak ethos, Adrian Bianco sat down with Lisa Yamai, CEO of Snow Peak, and discussed how outdoor gear can be fashionable, her role in the Yamai legacy and how we all could learn from the Japanese principle of »Noasobi« – the art of coexisting with nature outside while embracing one’s own nature within.
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