We The Power

Patagonia’s »We The Power« campaign is another testament to their longstanding commitment to the environment that dates back to the early 1970s. Through a series of calculated and conscious decisions that not only underpin their design process but also influences their vocality on social and environmental issues, Patagonia has rightfully earned the respect of consumers and industry folk alike. Through the products they make and the principles they stand for, Patagonia is wholeheartedly devoted to making the world a better place.