Carhartt WIP
Casual Bike Ride
Berlin doesn’t ask you to choose between concrete and canopy. It gives you both, often in the same block. That’s the terrain “A Casual Bike Ride” moves through: the HHV team out on 90s mountain bikes, tracing a route from city streets into the forest and back again, with the Carhartt WIP SS26 collection along for the ride.
There’s no set, no posed lineup, no traditional shoot logic at play here. Just a group riding together, stopping when they feel like it, letting the city unfold around them. The clothes do their talking through motion, creased at the elbow mid-pedal, dusted at the hem after an off-road stretch. Proof that function and style aren’t separate conversations when the pieces are built right.
Shot by Roberto Brundo, the film leans into that contrast between green and grey, nature and pavement, stillness and movement, letting Carhartt WIP SS26 reveal itself the way it’s meant to be worn: naturally, and in motion.







