Earth Day – Sustainability looks great on you!

Words: Anne-Marie Becker

The increasing awareness of sustainability and social justice is taking hold in all areas of our everyday life, so it’s time to rethink our consumer behaviour concerning fashion. To celebrate this year’s Earth Day, HHV wants to promote a holistic understanding of sustainable fashion consumption amongst our community members. Our fashion choices do not only have an immediate impact on the environment, but also on the people who are making our clothes.

As the life cycle of any garment, environmentally conscious fashion consumption naturally starts with sustainable sourcing of fibre, whether it’s certified organic cotton or recycled synthetic materials. However, a garment is only as sustainable as its supply chain – which means resource-saving and local production as well as fair working conditions for people involved in the manufacturing process. In addition, the responsible handling of our garments, such as proper care and recycling, has an enormous impact on our environment.

With a strong emphasis on quality and craftsmanship, we want to ensure that you can wear your favourite pieces season after season, counteracting mass fashion consumption. Become a part of the change and discover our curated selection of sustainable premium brands like Snow Peak, On Running, Portuguese Flannel, Ortlieb, Birkenstock, Pendleton and many more.