Fred Perry x Art Comes First

Some collaborations become real synergies. When both parties blindly understand each other’s philosophy and heritage. Creative collective Art Comes First is like a logical extension to traditional British brand Fred Perry, the result of their collaboration being a perfect harmony despite apparent opposites. Because where youth and subcultures turn the laurel wreath into an underdog uniform, doors to different cultures, musical styles and art forms are opening up. And this is exactly where Art Comes First feels at home, expanding the world of Fred Perry with rich influences from all over the world and different decades.

This season, Fred Perry and Art Comes First take us into the streets of 1960s Jamaica, with a deep appreciation of the musical roots and stylistic influences of the Rudeboy movement.