HHV x Universal Works
Traditional Fabric, International Garments.
Traditional Beat, International Artist
Based out of Nottingham, British independent brand Universal Works prides itself on making people feel good and look better. This is exactly what this collection aims to achieve by bringing the world together through the fabrics, cuts & styles.
The four-piece capsule consists of British workwear staples in a combination of quintessentially German Moleskin and iconically British Harris Tweed.
David Keyte, Co-Founder of Universal Works goes on to say;
“We wanted to really mix up some very British things and very German things and express our common interests. HHV chose a classic Harris Tweed from Scotland and we added a real hard-wearing workwear fabric from a classic German mill ….We developed this in two of our favourite relaxed shapes, the Cabin Jacket and Pleated Track Pant, creating a kind of “repaired” long time loved feel with self-patches. We wanted to make a kind of International feeling garment.”
It’s the celebration of an international outlook that sheds light on the working title for the project; “Traditional Fabric, International Garments. Traditional Beat, International Artist”. There’s an intentional emphasis on the international part, this is about two independent companies coming together to celebrate a shared belief that in fashion, like music, there should be no nations and borders, just people.
It’s no surprise, then, that world-renowned DJ, record producer and friend of HHV DJ Amir Abdullah, fronts the campaign. Stumble upon Amir’s Instagram bio, which aptly reads “Boston born, Brooklyn Inspired, Berlin based” a simple phrase that is, in this case in particular, packed with a lot of meaning. Almost as if by accident, Amir’s insta bio acts as a metaphorical summary of the project.
HHV X Universal Works collection is available Online and Instore Now.