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Sebastian Nicu

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New Brand: Polo Ralph Lauren

But wait: why did members of these rough subcultures want to dress like their nemesis? It’s simple: Ralph Lauren succeeded in selling a lifestyle. His motifs symbolized the American Dream. USA flags, nautical symbols, cute little bears and vacation motifs as far as the eye can see. And on top of that, his collections were already loud enough to appeal to the great rappers from New York.
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HHV x Melt x Voited

We’ve teamed up with Melt and Voited to bring you a limited edition blanket. Following the philosophy »No Borders« the collaboration unites on the one hand HHV as a cultural hub for music and fashion and on the other hand Melt, as one of the most important instances of European music and festival culture. True to the motto »No Borders« we donate all proceeds to a non-profit organization associated with the campaign #LeaveNoOneBehind.
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New Brand: Baracuta

»The Harrington jacket – the classic among the classics. Everyone knows it, even if not everyone knows the exact name. Or the name of the manufacturer. Next to fish & chips and monarchy, Baracuta’s G9 jacket is definitely one of England’s most important cultural outpourings.« Sebastian Nicu takes a look at this iconic menswear staple, accompanied by our little roundup of famous people wearing G9s.
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Puma x Maison Kitsuné

Sportswear giant and household name PUMA once again teams up with Maison Kitsuné, the multi-faceted Paris-meets-Tokyo-brand that has been bringing together fashion, music and culture for many years now. For SS21, the collaborative collection is an epitome of elegant sportswear and Japan-inspired footwear aesthetics.
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SAYE – Not Just Vegan

Actions speak louder than words – SAYE has had a special place in our shop for quite some time, and now they are finishing off this year by dropping the »Not Just Vegan« collection: Sneakers made of 100% vegan AND recycled materials. But even that’s not enough for them, so they don’t just plant one tree for every pair of shoes they sell – they plant two. Read more about the Spanish brand that really makes a difference.
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New Brand: Danner

Charles Danner had a vision: making shoes for all those who want to go new, undiscovered paths. The perfect shoes for adventurers. That’s why he founded his own company, Danner Boots, in 1932 in the little logging town of Chippewa Falls, Wisconsin, USA. Because solid footwear doesn’t need a fancy name.
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New Brand: Karhu

For more than 100 years, the brand from Finland has been active in the sports industry. Not only did they make the first pair of shoes with a three stripes logo, they actually deserve the credit for the first AirCushioning ever. Honour to whom honour is due.
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New Brand: SAYE

The times when organic, sustainable fashion had to be ugly are finally over. After a successful crowdfunding campaign, the team behind SAYE launched a line of timeless sneakers that will make every country boy’s mouth water. The terms recycling, upcycling and organic are not just random marketing phrases for the people behind SAYE, but rather the foundation of their brand.
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