Sebastian Nicu Archives

For more than 100 years, the brand from Finland has been active in the sports industry. Not only did they make the first pair of shoes with a three stripes logo, they actually deserve the credit for the first AirCushioning ever. Honour to whom honour is due.

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COOLumn #003

Friday September 4th, 2020

Yannick & Sebi have put together some of the best T-shirts with statements against racism in support of the #BlackLivesMatter movement that deserve more relevance than any logo mania ever did.

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New Brand: SAYE

Wednesday August 5th, 2020

The times when organic, sustainable fashion had to be ugly are finally over. After a successful crowdfunding campaign, the team behind SAYE launched a line of timeless sneakers that will make every country boy’s mouth water. The terms recycling, upcycling and organic are not just random marketing phrases for the people behind SAYE, but rather the foundation of their brand.

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New Brand: Stepney Workers Club

Thursday July 23rd, 2020

The latest addition to our footwear brand range is Stepney Workers Club (S.W.C.), coming straight out of London’s working-class district Hackney. Thus the visible inspiration from subcultures such as punk, skateboarding and many more is no accident.

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COOLumn #002

Monday June 15th, 2020

In the second edition of the COOLumn, Sebi & Yannick have curated the best Netfits for post quarantine days. Spoiler: Get ready for nostalgia.

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New Brand: Sun Buddies

Friday May 22nd, 2020

What do Ingmar Bergman, Stüssy and Dover Street Market have in common? Swedish eyewear brand Sun Buddies proves that pop culture and design language from past decades absolutely meet the current zeitgeist.

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Visiting Diadora

Tuesday March 31st, 2020

Craftsmanship, quality and dedication are still very important at Diadora in Caerano di San Marco, Italy. Last fall, we got the chance to visit the HQ and to experience the production of the high-quality Made In Italy line.

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COOLumn #001

Wednesday March 25th, 2020

Introducing Yannick & Sebi: Self-proclaimed (or denying) connoisseurs of rap, clothes and pop culture, here to deliver juicy discussions, bold hypotheses and pure entertainment on a regular basis.

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New Brand: Armor-Lux

Thursday February 27th, 2020

Do the 21 stripes stand for the 21 victories of Napoleon? Maybe. Does the design help finding sailors who have disembarked? Possibly. But one thing is certain: Armor-Lux Breton shirts are always on point.

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New Brand: Columbia Sportswear

Friday September 20th, 2019

It’s time to deck out with the current Columbia collection right away, because fleece season is upon us. And who says that outdoor clothing only works outdoors? Exactly, nobody.