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Norda for HHV Journal

Trying to do it right. Norda, a relatively young trail shoe brand, already left a mark in the current trail running space. Not only providing a high-end durable trail running shoe but also unconsciously bridging the gap to fashion. With the current rise of technical gear in the fashion space Nordas’ timing could not have been better.
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An Introduction To Aries | Existing Somewhere in Between Fashion and Art

From the outside looking in, Aries may look like your run-of-the-mill nouveau streetwear brand, but there is so much more to it than that. If I stood by that narrative, it would be a true disservice to Sofia Prantera and Fergus Purcell’s label. There is always more to the likes of Aries than what you see on the surface and I’m here to peel some of those layers back to explore the inner workings in greater depth.
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On – Cloudmonster Sensa

This spring, On introduces the limited edition “Sensa” collection, designed to revolutionize and elevate running experience. Designed for everyday use on the tarmac, comfort and performance through technology is the primary focus of the On Cloudmonster Sensa. Integrated cushioning CloudTec® elements provide a soft impact, while a specially designed dynamic Speedboard™ guarantees an explosive start.
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PORTER & YOSHIDA BAGS – FOR HHV

Touching base with a brand of which are already familiar, we’re about to take a look behind the scenes of all things luggage. Just how much do you really know about Porter-Yoshida may have adopted its branding and tag in 1962 as you know it today, however, Kichizo Yoshida’s first steps were actually taken in 1935 – nearly three decades beforehand.
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New Balance Grey Day

For New Balance hardcore fans, the world is truly not only black and white – it’s grey. Iconic silhouettes such as the 990s and the 2002s sporting several variations of grey have become synonymous with the Boston-based label’s success story.
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A Fashion Blog by HHV